Your customers do not live on one screen, one device, or one platform. They move between streaming apps, websites, mobile devices, digital billboards, video content, and connected environments throughout the day. DataFusion helps brands reach those audiences with smarter omnichannel advertising campaigns built around real behavior, better targeting, and measurable results.
Our omnichannel solutions connect multiple digital advertising channels into one coordinated strategy for your industry. Whether you want to build awareness, drive traffic, or retarget interested users, DataFusion gives you the tools to reach the right people in the right places with messaging that feels connected from the first impression to the final conversion.
Connected TV advertising helps your business reach viewers as they stream their favorite shows, movies, live events, and digital video content. Instead of relying on traditional TV buying alone, CTV gives advertisers more control over audience targeting, placement, frequency, and measurement.
With DataFusion’s CTV advertising solutions, brands can deliver high-impact video ads across premium streaming environments while using data-driven targeting to reach specific households, interests, behaviors, and geographic markets.
Mobile advertising allows your business to reach users where they spend much of their time: on their phones and tablets. From in-app placements to mobile web ads and location-based targeting, mobile campaigns can help you connect with audiences throughout their daily routines.
DataFusion uses mobile advertising to support awareness, engagement, foot traffic, lead generation, and retargeting strategies. Campaigns can be built around geography, audience behavior, device usage, and real-world movement patterns to help your message reach people when it matters most.
Display advertising gives your business visual reach across websites, apps, and digital environments where your audience is already active. These ads can introduce your business to new users, reinforce your brand message, or support conversion-focused campaigns.
With DataFusion, display advertising can be used as a standalone awareness strategy or as part of a larger omnichannel campaign. Our approach helps align creative, targeting, placements, and reporting so your display ads support the broader customer journey.
Video advertising gives businesses a powerful way to tell a story, explain a service, showcase a product, or create a memorable brand impression. From short-form digital video to pre-roll and streaming placements, video can help turn attention into action.
DataFusion’s video advertising solutions help brands reach targeted audiences across digital video environments with campaigns designed for awareness, engagement, and measurable performance. Video can also work alongside CTV, display, mobile, and retargeting to create a more complete campaign experience.
Digital out-of-home advertising, also known as DOOH, brings digital ad targeting to real-world screens. These placements can include digital billboards, transit displays, office screens, gyms, entertainment venues, retail locations, and other high-visibility environments.
DataFusion helps brands use DOOH to reach people in the physical world while still benefiting from digital campaign planning, audience insights, geographic targeting, and performance measurement. It is a strong option for brands that want visibility in specific markets, neighborhoods, venues, or high-traffic areas.
Most users do not convert the first time they visit your website. Retargeting helps bring those visitors back by serving ads to people who have already shown interest in your business, products, or services.
DataFusion’s retargeting solutions help keep your brand visible after a user leaves your site. Whether someone viewed a service page, browsed a product, engaged with a landing page, or started but did not complete an action, retargeting gives your campaign another chance to reconnect and convert.
The real strength of omnichannel advertising comes from using multiple channels together. A user might first see your brand on Connected TV, encounter a mobile ad later in the day, see a display ad while browsing, and then receive a retargeting message after visiting your website.
DataFusion helps connect those touchpoints into a smarter campaign strategy. Instead of treating each channel as a separate tactic, we help align targeting, creative, messaging, and reporting so every channel supports the same business goal.
Multi-channel campaigns can help improve brand recall, increase qualified traffic, support lead generation, and create a more consistent experience for your audience across the digital and physical spaces they move through every day.
Ready to see how omnichannel advertising can work for your business? DataFusion can help you identify the right mix of channels, audiences, targeting options, and campaign strategies based on your goals.
Whether you are trying to increase awareness, drive website traffic, support sales, promote an event, or reach a specific local market, our team can help you build a campaign that connects with your audience across the channels that matter most.
Ali Habers is a seasoned marketing professional with over five years of experience in digital marketing and brand strategy. She has led successful branding campaigns that drive engagement and revenue growth.
Currently serving as the Client Billing Specialist at Datafusion, Ali specializes in data-driven strategy, campaign development, revenue optimization, and profitability analytics. She holds a degree in Business from Bradford and has extensive hands-on experience across various roles and departments.
In her free time, she enjoys traveling and exploring different cuisines.
Ryan has been with DataFusion from the beginning, helping to grow it from the idea stage into an enterprise-level platform. With over a decade of experience in the ad tech space, including statistical modeling, UI design, media buying and creative production, Ryan brings the necessary insights and passion to keep DataFusion on the cutting edge of both customer experience and programmatic tech.
Lindsay Bock serves as Director of Marketing at DataFusion, where she applies her expertise in strategic marketing and brand development to drive business growth. With over 20 years of experience, Lindsay has established herself as a creative and results-driven leader. Her career began in 2000 at the Tribune-Review, and she has since developed a reputation for delivering impactful marketing campaigns that captivate audiences and drive meaningful engagement.
Throughout her career, Lindsay has demonstrated a passion for innovative brand development, strategic marketing planning, and team leadership.
Outside of her professional pursuits, Lindsay resides outside of Pittsburgh with her husband, two daughters, and their family pets. In her free time, she enjoys relaxing on beach vacations, reading, and practicing yoga.
Firas is an accomplished Marketing Executive with more than two decades of experience driving strategic growth for SaaS and service-based companies. Known for his data-driven approach, Firas combines a sharp analytical mindset with a natural problem-solving ability—translating complex performance data into clear, impactful marketing strategies. At DataFusion, he leads paid media initiatives with a focus on measurable outcomes, efficiency, and scalable growth. His expertise spans cross-channel campaign management, digital advertising, and full-funnel optimization, making him a trusted strategist across teams.
Beyond the office, Firas enjoys Florida’s year-round sunshine and spends his time outdoors with his wife and two children. Whether exploring nature or engaging in family activities, he values balance, curiosity, and meaningful connection—both in life and in work.
Aaron is a seasoned engineering leader with over a decade of experience architecting scalable systems and guiding high-performing teams across startups, media giants, and enterprise environments. He’s led initiatives in everything from streaming infrastructure at PlutoTV/Paramount to cloud-based solutions for logistics, and thrives at the intersection of clean code, strategic leadership, and getting things done.
When not working, Aaron is basically a walking postcard of Colorado. He hikes like it’s a competitive sport, enjoys snowboarding in Vail with his family, and has strong opinions about green chili. Whether he’s mountain biking in Fruita, deciding on the best hoodie, or just admiring a good pine tree, he’s living proof that altitude really is an attitude.
With more than 30 years of experience in the media industry and a strong foundation in information technology and systems, Dave brings a unique blend of operational expertise and technical insight to his role as Director of Compliance. He currently leads the company’s efforts to achieve SOC 2 compliance, align with U.S. data protection and privacy laws, and maintain GDPR compliance.
Before stepping into compliance leadership, Dave was responsible for enterprise IT and Information Systems operations at Trib Total Media, overseeing systems management, cybersecurity, and business continuity planning. These experiences gave him a deep understanding of data storage, processing, and security—insight that now plays a critical role in evaluating infrastructure and data-handling practices through the lens of regulatory compliance.
Dave earned a Bachelor of Science in Security and Risk Analysis from Penn State University, a program designed to equip professionals with the tools to understand, assess, and manage risk in both physical and digital environments. Drawn to compliance as a natural extension of well-managed systems, Dave sees adherence to SOC 2 not as a checkbox exercise, but as a commitment to building secure, reliable, and trustworthy platforms.
Adrien Sossa is a results driven leader with over 15 years of experience in advertising technology, specializing in data, measurement, and programmatic digital marketing. As the VP of Data and Measurement at DataFusion, he plays a pivotal role in shaping data-driven strategies that drive business growth.
Throughout his career, Adrien has developed and implemented solutions that have contributed millions of dollars in revenue, leveraging data and technology to maximize the effectiveness of digital advertising. His expertise spans strategic partnerships, audience targeting, and measurement innovation, making him a key driver of success in the ad tech space.
Beyond his professional achievements, Adrien is passionate about Colombian specialty coffee, reflecting his appreciation of quality and craftmanship in all aspects of life.
Tony DeStefano leads the daily operations at DataFusion, where he’s helped build one of the most agile and privacy-forward programmatic platforms. With over 15 years of experience in digital marketing and tech, Tony has worked with major brands and institutions to deliver smarter, data-driven campaigns across CTV, mobile, video, and display.
He’s been instrumental in shaping DataFusion’s strategy—from audience modeling and real-time bidding to publisher partnerships and product development. Tony is passionate about using technology to simplify complex advertising challenges and drive real results.
Outside the office, he enjoys exercise, is a lifelong golfer, and works with several nonprofit organizations.
Joe Lawrence is General Counsel and VP of Investments at DataFusion, where he combines legal expertise with venture capital acumen to drive strategic partnerships, M&A, and operational compliance across the company’s ad tech ecosystem.
With nearly 30 years of experience in law and business, Joe has played a vital role in shaping DataFusion’s corporate structure, privacy policies, and long-term growth strategy. He brings a dealmaker’s mindset to every initiative—helping align legal frameworks with bold business objectives.
Known for his sharp thinking and big-picture approach, Joe is a trusted advisor to leadership, providing guidance that fuels innovation while managing risk in a fast-moving, data-driven environment.
A graduate of Slippery Rock University, Jennifer Walters embarked on her career as Financial Planning Manager for Philadelphia Newspapers, where she honed her expertise in financial management and planning.
Her subsequent role on the Global Consolidation Team with Marconi Communications (now Ericsson) further expanded her experience in global operations and strategic consolidation. In 2003, Jennifer joined Trib Total Media as Finance Manager, progressing through various leadership roles, including Chief Strategic Planning Officer, Corporate Controller, and ultimately, Chief Financial Officer in 2011.
Throughout her career, Jennifer has consistently demonstrated a commitment to collaborative leadership, creative problem-solving, and delivering results-driven solutions. As a seasoned executive, she is adept at developing and implementing strategic plans that drive business growth and success.
Beyond her professional pursuits, Jennifer values her personal time, enjoying relaxation with her family and cultivating her passion for gardening. Additionally, she has proudly served as Alumni Advisor to her college sorority, Delta Zeta, for over 15 years, demonstrating her commitment to community engagement and leadership development.
Jennifer Bertetto serves as President and Chief Executive Officer of DataFusion, leveraging her extensive expertise garnered from nearly three decades of experience in the media industry. Her distinguished career is marked by visionary leadership and a commitment to driving innovation and growth.
Jennifer also serves as Chairwoman of the Pennsylvania NewsMedia Association, where she plays a pivotal role in shaping the strategic direction of the association. Furthermore, Jennifer is a board member of the News Media Alliance, contributing her expertise to advance the interests of the news media industry.
Throughout her career, Jennifer has demonstrated unwavering dedication to fostering growth, innovation, and excellence within the media industry. Her leadership and expertise have been instrumental in driving progress and navigating the complexities of a rapidly evolving media landscape.
Jennifer is also a passionate advocate for various philanthropic causes. She actively supports organizations such as the National Aviary and various animal rescue initiatives, reflecting her deep commitment to giving back to the community and promoting the welfare of animals.
